Nicholas is a senior strategist and entrepreneur that understands the complexities and challenges businesses face when competing in a fast-paced and tech-driven market place. Throughout his 10+ year career he has helped countless companies find their niche, modernize, and (re)position for success in highly competitive and growing markets. To build upon his professional business experience, Nicholas went on to receive his M.B.A. in entrepreneurship and innovation from Northeastern University.

Mr. Castelli is the founder & CEO of Alpha Dog Pack, a premium lifestyle brand that has grown from an e-commerce startup to a nationally recognized brand. He also enjoys working with and building dynamic teams that are excited and motivated to push the edge and create real change. As a lifelong member of and advocate for the cannabis community, Nicholas has been determined to carry his skillset over to the cannabis industry and help move the movement forward.